Manufacturing is one of the fields that are most closely linked with the real economy, and the reputation of "Made in China" has been forged by generations of Chinese entrepreneurs through painstaking efforts. As one of the forerunners of China's financial leasing industry, Far East Horizon continuously explored the business model of combining "financial leasing" and "equipment leasing" in the manufacturing field as early as the beginning of its business in 2001.

In the past 20 years, Far East Horizon has successively provided customized financial solutions to more than 3,000 manufacturing enterprises at different stages of development, with a cumulative investment of over 90 billion yuan, providing a strong impetus for the equipment renewal, capacity expansion, upgrading and evolution of China's manufacturing industry.

Accumulation for many years

Three Advantages Build Far East Horizon’s Core Competence

The financial leasing of Far East Horizon in the field of manufacturing started in 2003, which was pioneered in China. However, at that time, people had no idea of the financial leasing, which was usually called as "the second bank". This concept once made enterprises not interested in financial leasing, and most of them still obtained funds through traditional bank. However, the bank load often requires real estate such as land and factory buildings as guarantee, therefore many enterprises can only comfort their own with fantasy.

At that time, the first step for the Far East was to eliminate the misunderstanding from the enterprises. They described the financial leasing to their customers in detail, explained that the financial leasing could revitalize the fixed assets, and persuaded the enterprises to need a diversified financing structure. "As soon as you enter the industry, the company will conduct systematic training and require everyone to clearly understand the difference between financial leasing and bank load", said the account managers who joined Far East Horizon in the early years, all had such unforgettable experiences.

△Early account manager of Far East introduced financial leasing to customers at the exhibition.

It was very difficult for such work, like popularization of knowledge, but as the explorer of China's financial leasing industry, the Far East people in the start-up period were very persistent. Thanks to their dedication, the financial leasing services have been promoted to immerse the capital-intensive industries and break the restriction of "short loans and long investments" on the long-term development of manufacturing enterprises. Nowadays, more and more customers choose the financial leasing, which is more in line with their own development.

Finance acts as the most important role to promote the stable development of the real economy. The demand for capital by the manufacturing enterprises has always existed objectively, especially nowadays, the shortage of capital and even the "shortage of money" in manufacturing enterprises is still a pain. However, it is not easy to really do a good job in financial services in this industry. Looking back the history, Far East Horizon's development in the manufacturing industry directly benefits from three advantages, namely, capital, team and risk control capability.

As the "Originator" of China's financial leasing, Far East Horizon was the first to establish a global resource mobilization system. More than 10 years ago, although the global economy was hit hard during global financial crisis, as a forerunner of reform of central SOEs, Far East Horizon was still determined to actively embrace the market-oriented reform and received a capital injection of 160 million US dollars from KKR, GIC and CICC, the world's top strategic investment institutions. Soon after, in 2011, Far East Horizon was listed on the main board of the Hong Kong Stock Exchange, attracting increasing attention and participation from high-quality investors around the world, and then the company embarked on a high-speed development and gradually formed its own strong capabilities of resource integration and capital supply.

△In March 2011, Far East Horizon was listed on the Main Board of the Hong Kong Stock Exchange.

"Now the majority of customers have an accurate understanding of financial leasing, which is very beneficial to our work. Even so, it is still the top priority of the account managers to accurately introduce various new products and models of financial leasing to customers." Team Advantages--It is the inherent secret of Far East Horizon's success. Figuratively speaking, thanks to no production line in the financial leasing, the core competitiveness of it comes from people. At present, Far East Horizon has more than 100 account managers specializing in the field of manufacturing, covering all major cities in the country, and can customizes service for customers through going deep into the market.

Preventing operational risks, that is, risk management ability, is the third advantage, which is the unique skill of Far East Horizon as a leading financial institution. We constantly sum up experiences in practice and build a set of three-dimensional risk management system closer to the manufacturing industry. Not limited to simple report analysis, based on long-term accumulation of industrial experience, the Far East analyzes the business forms of the enterprises from multi-dimensional perspectives, such as industry development, operation and management, and production capacity, thus truly, clearly and thoroughly learning the industrial enterprises.

Grow up together

Fight a "Protracted War" on Consistent Industrial Services

"Industrial finance is actually not easy to do, although it is also called manufacturing, the production patterns, financial indicators and operation rules in each field are very different. We have spent nearly 20 years accumulating experiences through cooperation with customers to gain a deeper understanding of the industry." This is the heartfelt words of Far Eastern people who are really immersed in manufacturing. Far East Horizon's achievements today are not overnight, but lie in"concentration" and "composure" , two irreplaceable key traits.

In May 2012, an auto parts manufacturing enterprise was in its infancy. Far East Horizon not only lent the first sum of money to the enterprise, making up for the long-standing funding gap, but also helped them introduce key equipment. So far, the two sides have cooperated nearly 50 times. At the time of the first cooperation, the customer's operating income was 1.1 billion yuan, and now it has reached 3.5 billion yuan, becoming the leading listed company in the industry.

It is painstaking to begin a business, but you can achieve your goals finally after all difficulties and hardships. In the past 20 years, Far East Horizon has witnessed many industrial enterprises, starting with simple factories with tens of millions of output values, expanded to large enterprises with assets of billions or even billions, most of them have cooperated with Far East Horizon for 7, 8 years or even longer.

Due to its inherent periodic trends of the real economy, only by witnessing its expansion and decline, adjustment and transformation can we have a deeper understanding of the industry. We will stick to our faith to focus on the real economy totally. People in the Far East believe that "don't conduct any radical business in the thriving, nor do you completely shrink in the trough".

From 2014 to 2015, the wind power industry was thriving, but Far East Horizon observed that the demand of this industry had not been completely solved, and many wind power enterprises mainly relied on government subsidies for their operations, showing potential risk of oversupply. Therefore, after careful research and demonstration, Far East Horizon tightened its investment in wind power and reduced its asset investment at the thriving time in the industry, thus having not any loss during recession of it.

Shared Development

Building "Empowering" Platform for Customers

Thanks to providing financial services for various manufacturing industries in China for a long time, Far East Horizon has mastered a large number of cutting-edge data and gradually accumulated in-depth understanding of the industry. These data are also of incomparable practical significance to manufacturing enterprises.

Far East Horizon began to think about how to share its understanding of the industry with its customers. In 2009, Far East Horizon launched a customer empowerment platform in the field of industrial manufacturing-"Far East Industrial Elite College".

Share research results

Far East Horizon initially invited people from the industry and customers to participate in the "customer meeting" to share the research results in the manufacturing, discuss and analyze important topics, such as industrial transfer, structural adjustment and technological upgrading, help enterprises reduce costs and increase efficiency, so as to truly grasp the core driving factors behind the industrial chain.

Coordinate public resources

Far East Horizon found, during discussion, that enterprises have urgent needs for external cooperation and have difficult in policy understanding and resource support. As a result, Far East Industrial Elite College focuses on solving the bottleneck during enterprise development for customers by cooperating with local governments, trade associations, industrial parks and other public institutions.

Organize high-end think tanks

As the size of business increases, many customers were facing the challenges of strategic management and organizational development. To this end, Far East Horizon organized training for the customers in top universities such as Tsinghua University, Peking University and Xiamen University, and in leading manufacturing enterprises such as Huawei and BYD , to help them transform and grow.

Things will be easily settled when conditions are O.K. Through Far East Industrial Elite College, customers in the manufacturing field learned from each other and exchange experiences, enterprises in the upstream and downstream chains could also spontaneously form supporting cooperation, and customers have fed back "very fruitful". Far East Horizon's efforts and attempts to build a shared platform have truly realized the original purpose of empowering enterprises.

Looking into the Future

Conforming to the Upgrading of Manufacturing Industry and Continuous self-innovation

In the past, the manufacturing enterprises paid special attention to hardware investment during industrialization to solve the problem of capacity expansion. With the advent of the Industrial 4.0 era, enterprises will devote more energy to research and development. Therefore, the form of the original financial leasing will change obviously in the future. Far East Horizon will make the best use of the situation to actively explore how to support enterprises with non-equipment funds.

Two key problems needs special attention: firstly, what kind of enterprises will become high-quality long-living and long-lasting; secondly, how to provide customized services for enterprises to meet their differentiated needs. The former needs to pay attention to large manufacturing enterprises while bringing the "hidden champions" in the industry, even small and medium-sized enterprises in the start-up period, into the research, and the latter tests the flexibility and iterative ability of the company's financial service system.

Our target is to become the most professional financial consultant and partner around our customers. Following a round of economic cycles the manufacturing enterprises have experienced, we have also witnessed the development and growth of China's industrial manufacturing. It is not only the Far East Horizon’s mission and ambition, but also the best way to realize our own value by providing comprehensive financial services for the real economy, closely linking the company's own business with the development of China's industrial manufacturing, accompanying "Made in China" from weak to strong, from big to excellent, from influencing China to gaining a high reputation in the world, and assisting the development and upgrading of China's industry.