In July this year, Far East Horizon launched a pilot project to deepen the reform of its marketing system. Important measures include "opening up the internal market", "partner mechanism" and "opening the" fence "of human resources etc. This is the continuation of a series of adjustments of the company since "1018" last year, known as the "last mile" reform of the front line.

From August to September, President Kong Fanxing and his party conducted two rounds of grassroots research on this reform. From August 10 to 13, Shenyang, Harbin and Tianjin offices were investigated; from September 14 to 18, Chongqing, Chengdu and Wuhan offices were investigated; and 11 symposiums were held in 6 places in 9 days.

In October, the "last mile" reform of the front line was officially and comprehensively implemented.

From October 26 to 29, Kong Fanxing, Vice Chairman of the Board of Directors, Executive Director and Chief Executive of Far East Horizon, and his party visited Kunming, Guiyang and Changsha offices to conduct research on comprehensively promoting the "last mile" reform of the marketing system and future business planning of the company.

In depth front-line research is the excellent work tradition of Far East Horizon, and the grass-roots staff feel the most sincere about the reform. Mr. Kong and his party have been traveling in four cities for nearly 5,000 kilometers in four days. They have held four symposiums, each lasting more than three hours to fully listen to the wishes of employees.

At the local symposia, the staff actively spoke and exchanged views, and President Kong and his party answered their questions in detail and listened carefully to the rationalization suggestions. Xu Huibin, general manager of the strategic center, Ma Hong, VP of the company, Dai Yong, executive deputy general manager of the operation center, Pan Yang, co- general manager of the asset center, Shen Liwei, general manager of the capital center, Li Feng, general manager of the financial center, and Zhang Yan, general manager of the human resources department, accompanied the investigation.

President Kong pointed out that looking around the world, China's economy is unique and has basically walked out of the quagmire of the new epidemic situation. Looking at the industry, Far East Horizon has optimized its business measures in a timely manner and successfully withstood the unprecedented impact. As of the first three quarters of this year, the company's total revenue has returned to the same level compared with last year. Facing the future, the development opportunities of Far East Horizon outweigh the challenges.

October 26, Kunming Office

Kunming in late autumn is still warm as spring. "Although Shanghai is more than 2,000 kilometers away from here, our hearts are connected, and the company has been concerned about everyone," Mr. Kong said

Embracing supervision and stability ensures further development

"You can't get to the edge of a cliff and found cannot brake?"

In the "14th five-year plan" of the state, it is proposed to "improve the modern financial supervision system, improve the transparency of financial supervision and the level of legalization".

Some employees put forward that the company's compliance requirements are higher than those of the same industry, which brings about the problem of increasing business operation. General manager Kong stressed that compliance is the bottom line of Far East Horizon. To ensure that the whole company meets the regulatory requirements, strengthening supervision is a kind of protection for formal enterprises like Far East Horizon.

External supervision is like traffic rules, signs and traffic police command, while financial enterprises are like motor vehicles. Only by observing the rules and going their own way can they pass safely and smoothly. The internal control system is to ensure that the engine, transmission system and brake system of the vehicle perform their respective duties, closely bite, and operate efficiently, and even give early warning of possible dangers.

Mr. Kong said that Far East Horizon's risk control system is independent and complete, and it is "carbon fiber reinforced composite material, higher-end". "For example, the front line is the engine, and 21 business departments are equivalent to 21 cylinders. The operation center should transmit the power generated by the front line without any difference, loss and frustration. By analogy, what is the brake system? That is the risk control system. You can't get to the edge of the cliff and found cannot stop.

President Kong vividly said: "this reform of the company is to change all operational factors that are contrary to marketization, so that the front line and the whole chain of operation center, asset center and capital center are closely linked together, so as to make Far East Horizon move more smoothly, more long-term and more stable."

October 27, Guiyang Office

Arrived in Guiyang, the city just ushered in a light rain. "Guiyang office has undertaken the important asset protection work of the company and has made great contributions," Mr. Kong said

Team competition of Triathlon

Let front line staff develop their strengths and avoid their weaknesses

Some employees ask how the "last mile" reform can help customer managers liberate productivity? General manager Kong said that an important measure of this reform is to provide customer managers with a variety of business models, including individual combat, vertical division of labor, single partnership, and term partnership.

General manager Kong said for example, "just like triathlon, what if the swimming events are not strong enough? Then form a partner, let the good swimmers join in, form a team, give play to their strengths, so that the performance will be good, and the operation will be stable. "

In Far East Horizon, with the market-oriented system and mechanism, customer managers can make full use of their strengths and avoid their weaknesses, give full play to their respective business strengths, and establish a career stage for long-term development. General manager Kong pointed out that through the reform, senior account managers should be allowed to control a larger situation and do things that are better and more able to create value. "We can't let Michelin chefs and novice apprentices start cooking from scraping fish scales. Over time, it's a waste of human resources."

In the future, the allocation of human resources in Far East Horizon will be determined by the market. "Based on such a mind, we open the" fence "of human resources. No matter where we come from, as long as they recognize the values of Far East Horizon, we will open up to qualified talents. No need to ask where the heroes come from. The Far East Horizon is willing to provide a stage for talented people who have the ability, dream and drive. We hope that we can win a world for ourselves with our own strength. "

△ After the meeting, the leaders of the research group continued to communicate with the local staff

October 28-29, Changsha Office

Changsha Office is the first office set up in Far East Horizon. In April this year, the Changsha Office moved to a new location, and outside the window is juzizhoutou. "Every time I come to Changsha, I can see real changes," he said

Marketization is like raising fish in an area of water

It is not economical to keep only one kind of fish

The national "14th five-year plan" suggests that we should "adhere to and improve the basic socialist economic system and give full play to the decisive role of the market in the allocation of resources".

"The core of the" last mile "reform in the front line is marketization." General manager Kong pointed out that marketization is a comprehensive understanding of all issues, allowing the market to determine the allocation of resources, including capital allocation, asset allocation and human resources allocation.

At the forum, some employee asked that, what help will this reform bring to account managers at the business level? General manager Kong pointed out that "marketization is like raising fish in one area of water, it is not economical to keep only one kind of fish. After the three-dimensional operation, the water area is divided into N layers, and each layer is suitable for raising fish, so the accommodation space is large. "

Customer managers in Far East Horizon should really focus on customers, enhance the service connotation, change from the single traditional business in the past to the growth of customers along the way, and provide comprehensive and three-dimensional services around different stages and needs of customers' development. "It's just like tutoring children to learn. When children are promoted from primary school to junior high school and high school, tutors should also keep improving."

Specifically, for small and micro enterprises in the start-up period, Far East Horizon can provide inclusive finance, PE investment and other services; for medium-sized enterprises in expansion period, it can provide financial leasing, factoring and other services; for mature large and medium-sized enterprises, it can provide similar investment banking, overseas investment and financing, asset management and other services, even including equipment operation, hospital operation, K-12 education and other industrial operation services.

We will not do what the government does not support

We will not interfere with the people

The national "14th five-year plan" suggests that we should "adhere to the economic development focus on the real economy, and promote manufacturing power and quality power".

"For so many years in Far East Horizon, we will not do what the government does not support, and we will not do anything that does not disturb the people." President Kong stressed that the development of Far East Horizon and the real economy share the same breath and common destiny. "We invest every cent in the real economy. We don't have any money to invest in securities or game the capital market."

Up to now, Far East Horizon has served more than 20,000 customers and over 40,000 cooperative projects, with a total investment of more than 1 trillion yuan, all of which have been invested in the basic industries of national economy and people's livelihood. Through the service network all over the country, Far East Horizon helps the entity enterprises all over the country, introduces advanced equipment and technology, further enlivens existing assets, and truly helps China's industrial development, transformation and upgrading.

"Far East Horizon is not perfect, but it never refuses to improve." At the end of each research forum, Mr. Kong encouraged everyone to put forward opinions and suggestions in various ways to help the company improve and upgrade; at the same time, he encouraged everyone to make full use of their power to seize the strategic opportunities, and wished everyone good health and smooth work!

President Kong pointed out: "it is hoped that with the help of China's economy coming out of the good situation of the epidemic situation next year, Far East Horizon can further emancipate the mind, consolidate the business foundation and seek greater progress."