On June 24, CDHORIZON, the equipment leasing company under Far East Horizon, announced a comprehensive upgrade of its brand image. By iterating its visual system and reshaping its brand strategy core, it further enhances global recognition, shapes unique value, conveys core advantages, and supports the company's new journey.

Iterated Visuals, New Expression

Logo Iteration to Shape a New Brand Image

This brand renewal of CDHORIZON originates from the creative evolution of its English acronym "CDH," demonstrating that CDHORIZON will convey the innovative concept of "New CDHORIZON, New Vitality, New Future" to the world through renewed expressive tension. 

CDHORIZON's new brand logo transitions from the original red to "CDHORIZON Blue," symbolizing professionalism and innovation. The three-dimensional cutting lines showcase the company's growth momentum, while the magnetic and linking visual effect echoes its brand purpose: "Joining Hands with Global Partners to Build a Better Future." The new visual identity not only demonstrates the solid confidence of "Chinese Strength" to the world but also conveys the harmonious voice of "Integrated Coexistence."

New CDHORIZON, Empowering Growth

Embracing Change and Integrating into the World with an Open Attitude

Fourteen years ago, CDHORIZON started with equipment leasing, embarking on a pioneering journey in the infrastructure services sector. Facing continuously upgrading customer demands and profound market competition changes, the company proactively broke boundaries, transcended the limitations of a single leasing model, and firmly advanced toward the strategic transformation of becoming an "Integrated Equipment Operation Service Provider." It has built a one-stop holistic solution of "Products + Services," forming a comprehensive service ecosystem that meets multidimensional industrial chain needs.

After fourteen years of refinement, CDHORIZON has grown into a leading enterprise in China's infrastructure services sector, with scale and strength at the forefront. Now, riding the wave of global industrial restructuring and the going global trend of Chinese brands, Chinese enterprises are facing a historic opportunity to ascend to the world stage. Globalization is becoming the critical path for CDHORIZON to leap from a domestic benchmark to an international exemplar.

Today, CDHORIZON takes brand renewal as the prologue to embark on a groundbreaking transformative journey. Facing this new journey, it will explore new ecosystems through continuous innovation and self-breakthroughs:

Focus on Global Strategic Layout: Integrate and coexist with global and local markets, promote "Glocalization" synergy, empower overseas construction with core advantages, and jointly build development and prosperity.

Focus on Empowering Urban Construction: Deepen integrated urban construction, lead urban transformation, and drive new paradigms for high-quality urban development with core competitiveness.

Focus on Exploring New Industries: Expand diversified industry tracks, interconnect resource networks, integrate industrial ecosystems, incubate emerging market opportunities, and cultivate robust growth engines.

CDHORIZON will always adhere to its mission of "Making Clients' Production and Operations Safer and More Efficient," anchor its vision of "Becoming a Trusted Integrated Equipment Operation Service Provider," and uphold its purpose of "Joining Hands with Global Partners to Build a Better Future." It will convey to the world its brand tone of [Striving for Leadership], [Integrated Coexistence], and [Sustainable Growth]. With a leadership-striving mindset, it will forge hard competitiveness; through resource integration and multidimensional connectivity, it will embed itself locally and nurture opportunities; through continuous exploration and empowerment for growth, it will unleash exceptional endurance.

A CDHORIZON that embraces change with a more open attitude, a CDHORIZON that shifts from focusing on globalization to empowering industrial and urban upgrading while continuously solidifying business transformation, and a CDHORIZON that conveys the new tone of [Striving for Leadership, Integrated Coexistence, Sustainable Growth] will inject powerful momentum into the industry, clients, and global development. Together with global partners, it will jointly paint a new global landscape of innovation, integration, and prosperity!